SF SOMA Mugs

The San Francisco Sex Offenders Management Alliance (SFSOMA) had some money to spend on a public awareness campaign. We were happy to help and came up with three concepts to help educate the pubic about the myth of the dangerous stranger. It turns out that most sex crimes are committed by people who know the family or victim. SFSOMA decided to run with the mug-shot idea and because the budget was tight we had to shoot our own photos. That meant three of us from the office had to volunteer to become sex offenders on advertisements targeted at our own city. I won't name names but I will tell you that one of them admin's kidconcept.com. My first big print campaign, it was really fun to see in public.